Online marketing the key to beating the recession

Companies large and small can beat the recession by reaching out and connecting with their customers through creative online marketing claim leading international authors.

Damian Ryan and Calvin Jones, co-authors of the internationally acclaimed guide “Understanding Digital Marketing”, are bringing four multi-award winning speakers to Dublin on November 5th. They’ll be speaking at a seminar aimed at helping Irish businesses reap a better return from their marketing investment, reach out to their customers, save money and ultimately boost their bottom line. Hosted in conjunction with the Institute of Creative Advertising & Design (ICAD) as part of Design Week 2009 in association with Bombay Sapphire, the Understanding Digital: CREATIVE event offers Irish businesses the chance to tap the knowledge of leaders in the online marketing field to inform their own strategic marketing decisions.

All over Ireland businesses continue to struggle through the recession. The only way for companies to ride out the storm is to reach out and connect with their customers… do more business, not less. But how do they do that when marketing budgets are practically anorexic? By making sure they squeeze every last morsel of value from each Euro they spend, according to Damian and Calvin.

“Using online marketing creatively is the best way for businesses of all sizes to maximise the return on their marketing investment,” said Calvin. “As their customers migrate online looking for better value, more and more businesses are following them, and are competing for limited customer attention in an increasingly crowded online marketplace. The only way to capture that attention and retain it is to get creative, to stand out from the crowd and do something different.”

But how? That’s the question the authors are looking to answer at the Understanding Digital: CREATIVE seminar. They’re bringing four leading international speakers to the National College of Ireland in Dublin to share their digital creative experience, knowledge and expertise with Irish creatives and business leaders. Nick Suckley of Agenda21, Robin Grant of We are Social, Matt Butterworth of Folk Creative and Dave Birss of Ogilvy London will explore the growth and potential of online communications technology, and focus on how you can harness that potential to reach out to customers and boost your bottom line.

The event; which will appeal to creative advertising, design and marketing professionals as well as those in media, publishing, academia or any business hoping to utilise the power of “digital”; will be followed be a drinks reception.