www.whoseview.ie recently launched its new social review based website, following a €100,000 investment from an angel investor, plus €20,000 category 1 funding from Enterprise Ireland. The site was quietly opened in mid July with 38,000 local Dublin businesses and has recently rolled out a further 4,000 businesses in Galway city. The site was recently shortlisted in 3 categories at the forthcoming Golden Spider Awards being held on the 19th of November.
In the short period since opening its beta, WhoseView.ie is now achieving 1,500 visits a month, with members posting over 1,000 reviews. The goal is to concentrate on city locations, moving Cork later in 2009, before launching into the UK in 2010. An iphone version of the site is currently in development and available in early December.
With consumer’s now trusting customer recommendations more than any other medium, www.whoseview.ie ultimate goal is to help people make informed decisions through trusted connections. Secondary to this is the facilitation of conversations between consumers and businesses/brands.
www.whoseview.ie was founded by Helen McCarthy and developed in conjunction with Tom Hayes of Lightbox Digital.
Helen McCarthy on the background to Whoseview.ie
“In 2006 I booked my entire honeymoon on sites such as tripadvisor, bypassing all brochures, advertisements and hotel websites. I based my entire itinerary on peoples past experiences and reviews. I was recently surprised when I learned I was just 1 of 25 million people a month who visit tripadvisor. Following this, I just thought why I can’t have this information for my local community for dentist, doctors, beauticians, hairdressers and restaurants.”
On how WhoseView.ie works, Tom said;
“Our site taps into the Irish culture of expressing opinions, be they funny, strong or wildly creative and we have a good community of people who share their personal recommendations with the world and their network of friends, through text, video’s and photo’s.”
Could anybody recommend we ban trade unions and castrate the fools that run them?
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